Africa Medical Research Foundation (AMREF) Training

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Behaviour Change and Communication in HIV/AIDS

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Fees: US$600

Course Dates:

2nd July – 13th July 2012

Goals

Behaviour Change and Communication in HIV/AIDS course is intended to:

  • Assist a diverse audience of health and health related professionals in public, private, and community sectors.
  • Develop skills and strategies to prevent or reduce behaviors that place persons at risk for STD or HIV infections.

Objectives

By the end of the course, trainees will be able to:

  • Describe Behaviour Change and behavioural theories and frameworks
  • Analyze behaviour in context: the cultural, social, political and economic factors underlying health behaviour and behaviour change
  • Analyze behavioural aspects of health problems, the context, and target groups
  • Select most appropriate means of communication and media, and design messages and materials based on research and analysis
  • Describe all the stages of production and use of communication materials for BCC from conception and development, to pre-testing, planning of use, and implementation, to monitoring and evaluation
  • Apply the strategic use of interpersonal communication approaches and their role in inducing behaviour change
  • Plan BCC strategies for the improvement of health of targeted population groups

Course organisation

The following is an outline of the units covered;

  • Introduction to behaviour change and communication
  • Behavioural theories used in HIV/AIDS prevention
  • The behaviour change process
  • The contextual domains of behaviour change
  • Factors that cause people to change behavour
  • Introduction to behaviour change communication strategy
  • Developing BCC objectives, strategies and activities
  • Conducting communication channels analysis
  • Communication approaches, appeal and tone
  • Conducting problem analysis and development
  • Conducting behaviour analysis
  • Interpersonal communication skills
  • Community participation in BCC interventions
  • Message and materials development
  • Design and layout of messages and print materials
  • Developing effective radio spots
  • Implementation of BCC plans
  • Role of research in BCC programs formative assessments
  • Monitoring and evaluation of BCC

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General Information

Commitment
Certification - The participants, upon successful attendance of each short course will be awarded an AMREF certificate of participation stipulating the topics covered.
Learning Resources:- Computer laboratory with internet access; A well-equipped clinical laboratory where trainees carry out practical examinations; A state-of-the-art health library which
provides access to information that is otherwise unavailable locally
Costs: - Training costs covers lunch, stationery, field trips and all course related learning materials.- Accommodation (US$ 48 per day) To cover half board accommodation (bed, dinner and breakfast) including daily transport to and from the training venue using the AMREF bus.
Mode of payment -  All payments to the course should be made two weeks to the commencement of each course in cheques payable to AMREF or through bank transfer to the AMREF account
Tailor made courses: AMREF organises customised short courses for groups of not less than 15 participants in health and health-related fields, tailored to the needs of individuals or organisations.
Our clients have included NGOs and Ministries of Health in Sudan, Malawi, Somalia, Kenya, Ethiopia and Eritrea.
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